ETOA Climate Action

Effective action on climate action is a precondition for long-term economic success. New economic models and issues of inter-generational fairness are now part of mainstream debate. Added to science-based urgency is pressure from consumers, clients and finance. The importance of environmental, social and governmental (ESG) criteria to commercial investors is growing.

Europe needs tourism as a job-generator for its long-term economic and social success. Travel and tourism contribute c.8% of global carbon emissions, and that figure is growing. While European public sector tourism bodies may prioritise value over volume, tourism continues to grow, not least because more people can afford to travel.

For tourism to thrive in 2030 and beyond, advocacy and action is needed to mitigate negative impacts on climate and maximise the benefit we can bring. Climate-friendly tourism is possible. ETOA joins those who support its rapid development.

ETOA priorities

• Encourage planning and action in line with IPCC-based carbon emissions goals
• Ensure travel and tourism are part of the solution as climate policy develops
• Promote access to good practice, expertise and support to enable transition

What we are Doing

• Building partnerships and resources to support the growth of good practice
• Advocacy and debate in support of tourism’s long-term positive impact
• Implement climate action plan to manage our own environmental footprint

In December 2020, ETOA formally declared a climate emergency and subsequently published a climate action plan. We have offer vegetarian-only menus at our in-person commercial events. We track event carbon footprint including a provision for delegate travel, and measure our in-house footprint. Following the IPCC report in August 2021, ETOA issued a statement on tourism and climate policy.

Through our pan-European network supported the outreach to SMEs of an EU-funded sustainability project SUSTOUR, helping them far exceed their target of 175 SMEs (over 600 are participating). We advocate a carbon-focused module for SMEs who wish to prioritise on that aspect of sustainability as opposed to engage in full-spectrum metrics. More news on that is expected before the end of 2022.

We are members of working group on capacity building to support implementation of the Glasgow Declaration in collaboration with UNWTO One Planet initiative. We also participate in the UNWTO working group of experts on measuring the sustainability of tourism. We are open to dialogue with any organisation offering to help the industry measure its emissions, reducing them where possible, mitigating where not.

ETOA Spotlight on Policy: TerraVerde Solutions

While there is general awareness that a transition to sustainable practice and product is necessary, given current pressures and priorities, are companies finding time to focus on carbon reduction?

To explore the business case for action, ETOA caught up with Patrick Richards, Founder Director of TerraVerde, to get his perspectives on cost-saving and marketing opportunities.

ETOA represents businesses dependent on long-haul travel to Europe as well as intra-European. The dramatic decline in aviation volume during the COVID-19 pandemic focused attention on domestic and proximity tourism but distracted from the long-term growth trend. While engineering advances and capacity optimisation will decrease emissions per passenger kilometre, overall emissions are rising.

The European Union’s Fit-for-55 package aims to deliver 55% emissions reduction by 2030. The European Commission’s Tourism Transition Pathway, published in February 2022, identifies 27 topics for action (see Appendix 1). Tthe implementation of all should consider three priorities according to the Commission: “the green transition (environmental sustainability and climate neutrality); the digital transition; the move to a greater resilience.” Building sectoral resilience requires strategic investment and support for sustainable practice.

There will be public and private sector responses. International aviation emissions are included in EU climate goals. Product and demand will evolve. Clients increasingly require carbon-footprint information. Some may travel less but stay longer. For aviation-dependent destinations, especially islands, how to mitigate impact once on land becomes an ever more pressing concern. With remote working now widely accepted, relocating for a longer period may become more practical and appealing. Group tourism is showing a shift to smaller, more in-depth itineraries.

The decline in collective transport such as private coaches and public transport during the Covid-19 pandemic was a step backwards environmentally: the modern coach fleet is highly efficient and meets low emission standards. Some public transport is already carbon neutral, but train travel still presents obstacles for multi-country travel that needs to be booked well in advance. The transformation brought about by ‘open skies’ and low-cost airlines is not yet matched on land. ETOA works with partners such as TopRail to address these issues.

Law and labels

Climate law already exists, and more is coming. It will affect all aspects of tourism. The idea of a carbon border formed part of EU Green Deal consultation: how should the bloc protect its manufacturers from imports produced to low environmental standards?

It is reasonable to expect that an industry based on discretionary spend will have to provide its consumers more information about product sustainability. Since the beginning of 2019, anyone wishing to export certain products to the EU must ensure they are centrally registered and carry an energy label (more information here). While this is now mandatory it is also increasingly normal: consumers want to know the energy cost and efficiency of what they buy.

Initially, regulators did not ban low-efficiency products, but made them conspicuous in comparison: this is happening with tourism. Consumer comparison for travel products may primarily be driven by cost, but other criteria affect choice: ‘values-based’ spending decisions. Many air and rail ticket platforms provide carbon emission data per selected journey and offer mitigation options such as carbon offsets, whose benefits vary according to provider and scheme selected.

For tourism services more generally, the multiplicity of ‘eco’ labels can be confusing, covering a range of issues from food to water and energy efficiency. If a consumer or business client want to find out the carbon cost of their decisions, and make comparisons, what information will suppliers and operators provide? Marketing campaigns making environmental claims are attracting increased attention, with EU consumer law being used to challenge a European airline.

ETOA Webinar | Carbon curious? Climate action and tourism