Sustainability Hub
Displaying category "Product Development & Diversification"
July 14, 2025
Revitalising Rural Areas Through Regenerative Practices in Hotels
A case study by Castilla Termal Hotels, sourced by Castilla y Leon Tourist Board: "Castilla Termal revitalises historic buildings in rural Spain by transforming them into sustainable luxury hotels. Through local sourcing, renewable energy, and community partnerships, we offer authentic wellness and cultural experiences that regenerate both the environment and the local economy."
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December 16, 2024
TerraVerde on Overcoming Anti-tourism Resentment
Article from ETOA Climate Action Partner, TerraVerde on the causes of anti-tourism resentment and potential sustainable solutions to overcome it.
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March 24, 2022
Webinar | Rebuilding city tourism through product diversification
City tourism will regain strength in 2022 and due to built-up demand from global and European source markets many destinations expect 2019 volumes to be reached by 2023. In this webinar we discuss how dialogue between destinations and in-bound tour operators can support a healthy growth in city tourism.
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June 14, 2021
Behavioural Economics: Encouraging sustainable choices | BehaviorSMART, Harvard & WTTC
A report by Harvard, WTTC and ETOA's Sustainability Partner, BehaviorSMART, on the science of behavioural economics and how to frame sustainability as the easy choice.
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January 11, 2021
Group NAO Tourism Taxes by Design
A detailed study that came about on the back of an ever-growing number of tourism taxes but coincided with the dramatic decline in tourism flows due to the pandemic.
The research is wide-ranging, looking at examples of different forms of tourism tax, the wide range of rationales used for their introduction, the evidence about their effectiveness and an analysis of how tourism taxes can be introduced in a way that is underpinned by stakeholder support and consumer willingness to pay.
Findings from an extensive survey of DMOs is also included, revealing the significant funding shortfalls that many currently face.
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