Spain
& Portugal
Working Group

Working groups provide opportunity for ETOA’s members and partners to cooperate on issues to do with the business environment for tourism in Europe. They are topic or destination focused. Activities can range from in-person meetings to ad hoc consultation and information sharing. Their composition is not fixed and expressions of interest are welcome. We try to ensure access to insight from various business models and origin markets, and specialist expertise where applicable.

With the new challenges tourism is facing, it is vital for public and private stakeholders to discuss possibilities and good practice that will lead the sector in the next years towards better management and governance, as well as product development and diversification from all markets.

On 3rd December 2025 ETOA met with representatives from Spanish and Portuguese DMOs to explore evolving tourism trends and operational strategies. Discussions focused on managing visitor flows, supporting off-peak travel, and fostering sustainable tourism.  Participants shared best practices, including innovative campaigns, technology-driven communication, transport management, destination branding, and initiatives to enhance the visitor experience while supporting local communities.

On 11th March 2025 ETOA and local representatives of Spain and Portugal DMOs discussed tourism challenges and opportunities, including infrastructure development and visitor dispersal. Key topics included balancing cultural tourism with commercial growth and promoting year-round travel. Successful initiatives, such as seasonal campaigns and new tourism products, were shared.