ETOA’s community can influence practice and product in Europe’s source and destination markets, affecting long-term sectoral resilience. There is a growing industry of specialist providers supporting sectoral transition, but we recognise that solutions for some might be problematic for others. This hub is designed to help time-poor professionals get informed and understand what is driving change, explore options that might suit their organisation, and find support for implementation. Comment and contributions welcome. 

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Sustainability Resources

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This section contains a range of resources (how-to guides, reports, statistics, webinars, opinion pieces etc.) in chronological order, which can be filtered according to category such as ‘regulation and compliance’ and ‘decarbonisation’ and ‘sourcing product’. Materials may also be navigated using the ‘Categories’ menu to the right. Suggestions for inclusion are welcome. Please note: those tagged ‘Members only’ accordingly require ETOA members to log in to view. 

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Members
October 19, 2021

ETC Handbook: Encouraging Sustainable Tourism Practices

A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption. The centrepiece of the report consists of twenty case studies, but perhaps of equal value are the chapters bookending these case studies which help the reader develop a better understanding sustainable tourism and consider the many challenges faced by entities wishing to adopt such practices.
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Members
June 14, 2021

Behavioural Economics: Encouraging sustainable choices | BehaviorSMART, Harvard & WTTC

A report by Harvard, WTTC and ETOA's Sustainability Partner, BehaviorSMART, on the science of behavioural economics and how to frame sustainability as the easy choice.
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Members
March 17, 2021

ETC Sustainable Tourism Toolkit

A comprehensive document aimed at European NTOs to help guide their creation and implementation of sustainable tourism strategies. While much of the 53-page handbook is dedicated to a series of modules that guide practitioners in their work it also contains helpful sections that introduce the importance of sustainability within the tourism sector, the benefits of developing a national approach and a recognition of the many challenges that can hamper progress.
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Members
January 11, 2021

Group NAO Tourism Taxes by Design

A detailed study that came about on the back of an ever-growing number of tourism taxes but coincided with the dramatic decline in tourism flows due to the pandemic. The research is wide-ranging, looking at examples of different forms of tourism tax, the wide range of rationales used for their introduction, the evidence about their effectiveness and an analysis of how tourism taxes can be introduced in a way that is underpinned by stakeholder support and consumer willingness to pay. Findings from an extensive survey of DMOs is also included, revealing the significant funding shortfalls that many currently face.
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Members
August 10, 2020

Cambridge University Institute for Sustainability Leadership – Climate Change: Implications for Tourism

A report that succeeds in its task of making the IPCC Assessment Report findings much more digestible to the layperson within the tourism sector, describing the scale of likely impact that climate change will have as well as setting out some of the adaptations and mitigation measures that could help deliver a more resilient industry. The report includes a helpful two-page infographic looking at various tourism sub-sectors.
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Members
August 10, 2020

Cambridge University Institute for Sustainability Leadership – Rewiring the Economy: Ten Tasks, Ten Years

A report from 2017 that put forward ten tasks to be carried out within a decade by leaders in the fields of government, finance and business, with the aspiration being to ensure economic development benefits rather than harms broader needs such as healthy ecosystems, climate stability and wellbeing.
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Members
August 10, 2020

Cambridge University Institute for Sustainability Leadership – Working towards a climate neutral Europe: Jobs and skills in a changing world

A discussion relating to how the interplay between megatrends such as demographic and technological change and ongoing policy development to bring about a climate neutral European economy will likely shape the job market, and the skillsets needed by workers, across Europe over the next three decades. While a number of ‘case studies’ are presented none of these relate directly to the travel or tourism sector.
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Sustainability at ETOA

Climate Action

Sustainability at ETOA

Sustainability at ETOA means climate action, better product, and policy work. We measure and managing our impact, help members find solutions, and engage with institutions, experts and partners to support the development of an enabling framework of smart regulation, funding, and good practice.  

From decarbonisation to diversification, we work with operators responding to global demand, the European supply chain and host destination to align interests of climate, community and commerce. 

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For queries about the Sustainability Hub please email sustainability@etoa.org