ETOA’s community can help shape tourism practices and products across Europe and its source markets, influencing the long-term strength of the industry. A growing industry of specialist providers are supporting this shift, but we understand that not every solution works for everyone.

This hub is here to help busy professionals stay informed, understand what’s driving change, explore options that could work for their organisation, and find support for putting them into action. We welcome your comments and contributions.

Sustainability Resources

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The Sustainability Hub contains a range of resources, filtered by category. Suggestions are appreciated and we welcome your contribution.

Resources tagged ‘Members ’ require ETOA members to log in to view. 

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May 3, 2022

ETOA Webinar | Climate action and tourism: turning plans into practice

Watch this practical discussion about the travel industry and climate action with a panel of experts on carbon reduction, sectoral advocacy and consultancy. They provide current insight into what organisations of all sizes can do, and talk through the challenges and opportunities as plans turn into action.
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Members
April 26, 2022

Expedia sustainable travel study

A report detailing findings from a survey of 11,000 consumers from around the world investigating attitudes towards sustainable travel, what motivates consumers to make sustainable choices and their (stated) willingness to pay more to make their travel decisions more sustainable.
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March 24, 2022

Webinar | Rebuilding city tourism through product diversification

City tourism will regain strength in 2022 and due to built-up demand from global and European source markets many destinations expect 2019 volumes to be reached by 2023. In this webinar we discuss how dialogue between destinations and in-bound tour operators can support a healthy growth in city tourism.
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Members
November 22, 2021

WTTC: A Net Zero Roadmap for Travel and Tourism

A 59-page report which serves to describe a potential new target framework for the travel and tourism sector in its journey towards becoming ‘net zero’. The report describes the current status quo with regards to the transition to net zero before setting out a target-based way forward and a call to action addressed towards key stakeholders from accommodation, tour operators, aviation, cruise and online travel agencies.
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Members
October 19, 2021

ETC Handbook: Encouraging Sustainable Tourism Practices

A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption. The centrepiece of the report consists of twenty case studies, but perhaps of equal value are the chapters bookending these case studies which help the reader develop a better understanding sustainable tourism and consider the many challenges faced by entities wishing to adopt such practices.
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Members
June 14, 2021

Behavioural Economics: Encouraging sustainable choices | BehaviorSMART, Harvard & WTTC

A report by Harvard, WTTC and ETOA's Sustainability Partner, BehaviorSMART, on the science of behavioural economics and how to frame sustainability as the easy choice.
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Members
March 17, 2021

ETC Sustainable Tourism Toolkit

A comprehensive document aimed at European NTOs to help guide their creation and implementation of sustainable tourism strategies. While much of the 53-page handbook is dedicated to a series of modules that guide practitioners in their work it also contains helpful sections that introduce the importance of sustainability within the tourism sector, the benefits of developing a national approach and a recognition of the many challenges that can hamper progress.
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Members
January 11, 2021

Group NAO Tourism Taxes by Design

A detailed study that came about on the back of an ever-growing number of tourism taxes but coincided with the dramatic decline in tourism flows due to the pandemic. The research is wide-ranging, looking at examples of different forms of tourism tax, the wide range of rationales used for their introduction, the evidence about their effectiveness and an analysis of how tourism taxes can be introduced in a way that is underpinned by stakeholder support and consumer willingness to pay. Findings from an extensive survey of DMOs is also included, revealing the significant funding shortfalls that many currently face.
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Members
August 10, 2020

Cambridge University Institute for Sustainability Leadership – Climate Change: Implications for Tourism

A report that succeeds in its task of making the IPCC Assessment Report findings much more digestible to the layperson within the tourism sector, describing the scale of likely impact that climate change will have as well as setting out some of the adaptations and mitigation measures that could help deliver a more resilient industry. The report includes a helpful two-page infographic looking at various tourism sub-sectors.
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Members
August 10, 2020

Cambridge University Institute for Sustainability Leadership – Rewiring the Economy: Ten Tasks, Ten Years

A report from 2017 that put forward ten tasks to be carried out within a decade by leaders in the fields of government, finance and business, with the aspiration being to ensure economic development benefits rather than harms broader needs such as healthy ecosystems, climate stability and wellbeing.
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Sustainability at ETOA

Sustainability at ETOA means climate action, better product, and policy work. We measure and manage our impact, help members find solutions, and engage with institutions, experts and partners to support the development of an enabling framework of smart regulation, funding, and good practice.  

From decarbonisation to diversification, we work with operators responding to global demand, the European supply chain and host destination to align interests of climate, community and commerce. 

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For queries about the Sustainability Hub please email sustainability@etoa.org