Europe’s share of global international tourism arrivals is declining. High quality visa facilitation and border processes are essential to support growth from emerging markets. Only 17% of the EU’s visitors come from long-haul markets. In 2017, growth in international arrivals to non-EU European destinations outpaced growth to the EU: 8% average for EU, and an average of 12% to non-EU southern and Mediterranean Europe, including Turkey. The appeal of non-European destinations is also developing fast: part of that appeal is visa-free travel and smart visa processes. Visa policy remains particularly subject to political risk.
What you need to know
- Increasing risk of economic loss as non-European destinations develop
- Political risk to visa-waiver status remains significant
- The Schengen Visa Code is under review
ETOA’s policy objectives
- An objective assessment of risk allowing more countries to have visa-waiver status
- Intelligent reform to Schengen visa code including development of e-visas
- Efficient and welcoming border processes
What we are doing
- Collaborate with industry partners including ‘Manifesto for Jobs and Growth in Tourism’
- Work with European Commission, Parliament and national governments
- Conduct origin market surveys and publish reports
The requirement to obtain a visa before travel is a deterrent. Only 3 – 4% of the EU’s leisure visitors from outside Europe have a visa, yet citizens from large source markets require them, including China, India, Indonesia, the Philippines and Russia. While some improvement has been made, Schengen visa processes remain problematic and costly. Ireland and the UK have a Common Travel Area whose benefits may be undermined should the UK leave the EU.
The Schengen Area remains one of the EU’s great success stories. Borderless travel between 22 EU and four non-EU states transformed the offer of multi-country itineraries enjoyed by long-haul visitors in particular. The introduction of the European Travel Information and Authorisation Services (ETIAS), expected in 2021, should increase confidence in borderless travel and enable more origin markets to qualify for visa-waiver status. Its fee should be kept at a modest level and not used as a stealth tax on tourists.