The leading travel expo in China staged annually in Shanghai and co-hosted by Shanghai Municipal Tourism Administration and VNU Exhibitions Europe, is a vibrant must attend event showcasing a diverse range of destinations and industry sectors to China’s most dynamic markets.

The 16th edition of Shanghai World Travel Fair (SWTF) was held successfully from 18-21 April 2019 in Shanghai, China. SWTF is a B2B & B2C platform which gives the world’s travel professionals an opportunity to expand their business to the largest travel market of China – the China East. The show hosted over 750 exhibitors coming from 53 different countries and regions. The number of professional visits reached 13,310, an 11.62% from the previous edition. The 17th edition of SWTF will return to Shanghai again in April 2020. Applications before October 31, 2019 will enjoy an early bird discount of 10%. For more information contact

If the Chinese travel market has become a focus for your business, Shanghai World Travel Fair (SWTF) is a platform that gives you an opportunity to access the largest outbound tourism market of the country – Shanghai – and the nearby regions of Zhejiang, Jiangsu, Anhui, etc.

Each international exhibitor gets a minimum of 20 appointments with buyers selected and hand-picked by the show organizer. Appointments are all scheduled through an online platform and the exhibitors personally choose whom to meet with.

The show hosts each year 750 exhibitors from all over the world and 13,000 professional visitors from China and it is the largest travel show that takes place in Shanghai every year.

23-26 April 2020
Shanghai Exhibition Center 1000 Yan'an Road