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12 June 2026 | London

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SHOP 2026 registered attendees

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SHOP 2026 buyer source markets

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SHOP 2026 buyer product specialisation

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ETOA is the trade association for tour operators and suppliers in European destinations, from global brands to local independent businesses. The membership includes tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism and business service providers.

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