Format

SHOP is a one-day B2B workshop providing opportunities for destinations and tourism suppliers to showcase their shoulder and off-peak products to a range of international tour operators, OTAs and wholesalers who are looking to develop their itineraries. Attendees have the option to attend an informal networking evening the day before the workshop. An online programme of educational sessions are included for attendees to upskill and learn ahead of the workshop.

Suppliers are seated

 

At this ETOA workshop, suppliers and destinations have their own base and buyers move around between appointments. This provides a unique opportunity to showcase your brand through promotional banners and materials.

Online insight programme

 

A programme of insight and educational sessions is made available to attendees ahead of the workshop. The sessions are curated to support product development towards more balanced tourism outside the high season and off the beaten path.

ETOA Social | London

 

A summer evening in London calls for a party. You can meet other attendees ahead of the B2B workshop in a relaxed atmosphere, providing plenty of opportunities to make new connections and catch up with colleagues on Thursday 11th June.

Agenda*

Thursday 11 June 2026
 Time TBC ETOA Social | London

Friday 12 June 2026
 8:30 Registration | Arrival with refreshments, ahead of meetings
 9:00 B2B meetings start
 10:45 Coffee Break
 11:00 B2B Meetings
 13:00 Lunch
14:00 B2B Meetings
17:30 End  | Event closes

*Subject to change

Venue

InterContinental London, the O2 – 1 Waterview Drive, London SE10 0TW, UK