Showcase: Outbound Japan 2026

Connecting European Tourism with Japan’s growing Outbound Market

A month-long initiative dedicated to strengthening ties between European tourism and the fast-growing Japanese travel market. The programme includes a full schedule of online insight sessions and expert-led webinars, alongside online and in-person networking opportunities. With tiered packages depending on your needs, this targeted investment offers a high return, and a chance to upskill and learn about this important inbound market.

While the main focus will be on Japan, we are dedicating 17th September to ETOA’s other markets in East and Southeast Asia following the success of our former one-day online event ETM | Asia & Pacific.

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See your options

Networking

 

Packages include a variety of options for you to connect with new partners:

  • Online Meeting hub
  • Ad-hoc meetings
  • 2 online Networking Sessions
  • B2B workshop in Tokyo
  • Co-exhibit with ETC at Tourism EXPO Japan

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Insight

 

All participants benefit from a full programme of:

  • Insight sessions
  • Live meetings
  • Panel discussions
  • On-demand presentations
  • Reports
  • Destination showcases

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Visibility

 

Get in front of new partners through included or add-on options.

  • LinkedIn campaign
  • Destination & product presentations
  • Enhanced partner options
  • Panel participation/sponsor
  • Branding opportunities in Japan

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Who is it for?

Showcase: Outbound Japan has tailored options for you, regardless which stage you are at. If you are curious about the Japanese outbound market, if it’s already part of your growth strategy, or if you are an established player in the market, there are options suitable for you.

Connecting with East and Southeast Asia

With five years of steady engagement in East and Southeast Asia with ETOA’s event European Travel Marketplace Asia-Pacific, 17th September will be dedicated to these markets in Showcase Outbound Japan. This includes a B2B online workshop and an Insight Session on these markets. You’ll be able to meet buyers from:

Indonesia | Malaysia | Philippines | Singapore | South Korea | Thailand

Organised by ETOA in partnership with the European Travel Commission: 

ETOA & UKInbound partnership