A full-day workshop for global tour operators and travel buyers that want to meet the best European product in the most influential contracting event of the year. Over 800 attendees from member companies attend the event, with a personalised agenda of  pre-scheduled meetings.


The Global European Marketplace is an event open exclusively to ETOA members. 

Why GEM?

800+ attendees

15,000+ meetings in one day

Key highlights

  • Members exclusive
  • Highly efficient 1-day B2B workshop
  • Guaranteed and accessible – attend your meetings online via our video platform
  • Wide variety of well established companies, from budget through luxury
  • Substantial cost and time savings on contracting and exhibition fees

Who is it for?


Contractors from all over the world that want to source and engage with European tourism products, from ETOA member companies such as

  • Tour operators
  • Wholesalers
  • OTAs
  • Travel intermediaries

Buyer registration




ETOA supplier members such as

  • Hotels and other accommodation providers
  • Visitor attractions
  • Transport companies
  • Tourist boards and DMOs
  • Inbound tour operators, ground handlers, DMCs
  • Ticketing services
  • Cruise and rail excursions
  • Consultancies and market services
  • Travel technology and digital services
  • Shows, restaurants, cabarets, shops, cultural demonstrations and other tourism products

Supplier registration



Buyer attendance

  • Worldwide
  • Europe
  • North America
  • Asia
  • Australia
  • South America

Source markets

  • Groups
  • FIT
  • Scheduled tours
  • Bespoke tours

Business categories

Supplier attendance

  • United Kingdom
  • Italy
  • Netherlands
  • France
  • Austria
  • Spain
  • Easter Europe & Balcans
  • Germany
  • Switzerland
  • Ireland
  • Nordics & Baltics

Most represented destinations

  • Hotels/Accommodation services
  • Visitor Attractions
  • Ground Handlers/Local Tour Operators/DMCs
  • Tourist Boards
  • Transport Services
  • Folklore Shows/Restaurants/Cabarets
  • Cruise/Rail Excursions

Most represented product categories

“The quality of vendors attending GEM is top notch and the networking is immensely valuable. Each year we come away with multiple leads on unique, engaging, and relevant new opportunities for long-lasting partnerships - and we have fun!I highly recommend GEM for all members of the European tourism industry.”

Robyn Stencil, Tour Operations Product Manager at Rick Steves' Europe

“An excellent opportunity to meet all of the key volume drivers in one room, and get invaluable feedback on market trends, product development opportunities and discuss forward plans.”

Rona Wallace, Senior Intermediary Marketing at VisitScotland

Buyer registration



Supplier registration



Event sponsors

Visit Switzerland logo