• David Edwards, ETOA’s Tourism Insight Specialist. Key figures and snapshots on long haul demand for Europe’s destinations and how domestic demand can complement long haul business.
• Ramon Pons, Arival.  On trends in activity demand and product offer in Europe

 Panel discussion

– 12:50 Operating in Europe

• A brief tour of ETOA resources, and the association’s reflections on the changing business and political environment.
• Update from City Destinations Alliance (CityDNA).

– 13:00-14:00 Networking Lunch

– 14:00-14:45 Destination Good Practice | European destinations will share examples of successful projects that have improved the local and/or visitors’ perception of a destination.

– 14:45-15:15 Networking Break

– 15:15-16:15 Destination Panel | Key European destinations share insights on taking their cities and regions global. What defines success in destination management? At the EU level, collaboration drives progress—but how does that translate locally? Explore strategies for building a visitor economy that benefits communities and regions alike.

– 16:15-16:30 Break

– 16:30-17:30 Operators Panel Product Development | Wrapping up the session, operators and DMCs will connect best practices to scalable, market-ready products, sharing how new ideas can thrive in the travel trade.

• John Owen, Context Travel