Britain & Ireland Marketplace 2025 Reviews
Britain & Ireland Marketplace (BIM), organised in conjunction with Visit Britain and UKInbound, was held on the 24 January 2025. We had over 240 Buyer tables, 120 were hosted by Visit Britain, flown in from global markets, with the remaining tables hosted by ETOA and UKInbound Buyer members.
The event was highly successful with an overall satisfaction score of 4.83 out of five, and in the main, resulted in satisfied attendees. Comments focussed on problems associated with the weather (the storms were unusually severe this year), the inability to delete appointments, the lack of additional seating and the request for a continual supply of refreshments throughout the morning.
We aim to resolve these matters for BIM 2026 and are working hard to ensure that more regional hotels are showcased – the demand for which was lower than expected this year.