30 January 2026 | London
Promoting the best of British and Irish tourism product to international, European
and domestic travel buyers
Britain & Ireland Marketplace returns to London on Friday 30th January 2026, bringing together the networks of ETOA, UKinbound and VisitBritain as well as and the national and regional destinations across the UK and Ireland. Join us for this key B2B workshop providing a platform connecting international buyers with tourism suppliers and destinations from across the region.
30th January 2026
Intercontinental London – The O2
If you are an ETOA member you can also secure your place at a discounted rate by booking Britain & Ireland Marketplace as part of a package.
What to expect at BIM 2026
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200 Buyers |
450+ Attendees |
5,500+ |
What’s included in Britain & Ireland Marketplace?
Focus on UK & Ireland
Suppliers and destinations from England, Ireland, Northern Ireland, Scotland and Wales will be represented, providing a unique opportunity for contractors and product developers to meet suppliers from the entire region in one day.
Quality mix of buyers
Over 200 key decision-makers from qualified, international buyers contracting the region will attend. This include global and local buyers, ranging from bespoke tour operators to key international volume drivers.
Time efficient
Business-focused one-day event with a full agenda of pre-scheduled appointments. The list of face-to-face networking meetings is automatically created based on preferences and business categories.
Informal networking
Various informal and social networking opportunities with travel trade professionals beyond scheduled B2B meetings during sponsored coffee breaks, lunch and a drinks reception.
Who is it for?
BIM is organised by ETOA in partnership with UKInbound and VisitBritain:
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