121 European travel industry companies come together to promote Europe as #1 tourism destination at Los Angeles travel & adventure show

As political pressure bears down on decision-makers across Britain and the European Union, ETOA  -European tourism association – has gathered 121 travel industry suppliers from all over Europe to promote the continent for American adventure enthusiasts at the Travel & Adventure Show in LA this weekend.

The trade delegation will meet 83 US buyers ahead of the largest consumer travel show in the United States on Friday 15 February at the Partnership in European Tourism (PET) Conference and B2B matchmaking event.  The morning conference will examine the cultures, trends and unique features of outdoor activities in the widely diverse European area and the afternoon will focus on intense matchmaking, with delegates looking forward to forging new business partnerships.

The European delegation span travel industry sectors including destination management companies such as Across Spain; luxury specialists like France Private Travel; adventure specialists such as Live Love Ride – Portugal Bike Tours and Greek Adventure, while 17 tourist boards such as Bavarian Tourism, Czech Tourism, Slovenian Tourist Board, Experience Oxfordshire and Visit York will represent both popular and off-the-beaten track parts of the region.

The Travel & Adventure Show in LA will conclude ETOA’s 14-month long Partnership in European Tourism (PET) Programme for the European Commission, which has been promoting Europe tourism to the USA and Chinese source markets.

Tom Jenkins, CEO of ETOA said: “We are delighted to be in Los Angeles for this important consumer travel show. Europe is a world leader when it comes to cultural and adventure tourism and the USA represents the largest long-haul source market into the region. For many years cultural tourism has been the number one attraction for travellers from the States, but Europe also has a wealth of tourism products to meet the growth in demand for experiential, activity-based holidays.”