BehaviorSMART

BehaviorSMART™ is a B Corp certified company that applies insights from behavioural sciences to optimize market success and sustainability performance in tourism. BehaviorSMART’s solutions help destinations and enterprises progress towards the Sustainable Development Goals (SDG) and Net Zero operations while enhancing traveller satisfaction. The company designs and delivers training and advisory services that lead to behaviour change needed to permanently transition towards a balance between profitability and sustainability.

Learn more about ETOA’s partnership with BehaviorSMART and the benefits of the BeSMART platform.

Visit BehaviorSMART’s website and check out the beSMART Platform.

🤔Question for fellow tourism professionals
Have you ever invested in eco-friendly options… only to watch guests ignore them and choose the old habits?
We are BehaviorSMART. We work with businesses around the world to figure out why guests make these choices,  and how to change it without spending a fortune or redesigning your whole service.

August 2025: FREE campaign – Smart Moves with Milena, Chief Behaviour Officer

We pick real business challenges submitted by tourism businesses and solve them using behavioural science, suggesting simple, practical tweaks.
If your challenge is selected, you’ll get:
1️⃣ Tailored Solutions – Your challenge analysed through the lens of behavioural science.
2️⃣ Practical Actions – Steps you can apply immediately.
3️⃣Expert Insight – Free advice from a global tourism behavioural scientist.
📩 Share your challenge here: Link to apply

More information

Offers for ETOA members

Discount codes to dive into the world of beSMART Platform (valid until 7 November 2025):

  • ETOA20 – for the package with a price of 180 EUR (1 topic)
  • ETOA50 – for the package with a price of 495 EUR (3 topics)
  • ETOA100 – for the package with a price of 810 EUR (5 topics)​​​​​​

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The ETOA membership opens invaluable networking opportunities to your business, allows you to gain access to critical insights and information and contributes to the campaign for a better regulatory environment in Europe.

  • Connect with the global travel trade
  • Stay informed of insights, regulations and changes
  • Be supported in shaping the tourism landscape
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