The event will involve 1,000 participants, each following a personally-tailored itinerary of relevant, pre-arranged appointments. Buyers remain seated at tables and suppliers circulate to meet them on a 12-minute cycle. It is a highly time-efficient way for buyers and sellers to meet current and prospective business partners, whom they would otherwise have to travel extensively to see. It will completely fill the largest pillar-free ball room in Europe, ¾ the size of a football pitch, at the Intercontinental London - the O2, located in Greenwich next to the O2 arena.
ETOA, CEO, Tom Jenkins, said: “The combination of GEM and World Bridge Tourism will bring together the most potent group of professional tourism buyers we have ever hosted. Together they represent over £12 billion of expenditure on hospitality, transport, visitor attractions and other goods and services consumed by tourists.”
Owing to its size, GEM will showcase a wide range of market segments, from Luxury and Cultural to Student, Youth, Value and Adventure; all are covered.
Participants are invited to take part in a conference the day before, which will focus on the latest trends and innovations in Chinese tourism to Europe, and they can attend a glamorous Gala Dinner the following night.
Mike Hobbs, The Group Company, a regular GEM participant, concluded of the event: “A great opportunity to re-establish existing relationships, and make new contacts, at an expertly arranged event, with carefully timed appointments.”