A one-day B2B workshop for international tour operators and travel buyers in search of tourism product from across Italy.
The programme includes also an introductory session to discuss national and regional tourism strategy. Speakers include Under-Secretary of State Lorenza Bonaccorsi; Director of Marketing and Promotion for ENIT, Maria Elena Rossi; Director of Toscana Promozione, Francesco Palumbo; Director of Strategy for Pugliapromozione, Luca Scandale, and Head of Sales Support for Trentino Marketing, Mirta Valentini.
|08:30||Registration – The ETOA team welcomes delegates at the registration desk. Delegates receive badges and final list of appointments. Please register before the first appointment|
|09:00||ETOA introduction and Italy briefing|
|09:15||Keynote and panel discussion: national and regional strategy for tourism in Italy|
|10:30||Appointments, morning session|
|13:54||Appointments, afternoon session|
This programme is provisional and may be subject to amendment.