A one-day B2B workshop for international tour operators and travel buyers in search of tourism product from across Italy.

The programme includes also an introductory session to discuss national and regional tourism strategy, moderated by Adriano Meloni, Managing Director of Milan-based Trydoo. Speakers include Under-Secretary of State Lorenza Bonaccorsi; Director of Marketing and Promotion for ENIT, Maria Elena Rossi;  Director of Toscana Promozione, Francesco Palumbo;  Director of Strategy for Pugliapromozione, Luca Scandale, and Head of Sales Support for Trentino Marketing, Mirta Valentini.


08:30 Registration – The ETOA team welcomes delegates at the registration desk. Delegates receive badges and final list of appointments. Please register before the first appointment
09:00 ETOA introduction and Italy briefing
09:15 Keynote and panel discussion: national and regional strategy for tourism in Italy
10:30 Appointments, morning session
12:54 Lunch
13:54 Appointments, afternoon session
15:42 Coffee break
17:30 Workshop ends

This programme is provisional and may be subject to amendment.

Event details

18 February 2020
Crowne Plaza Rome - St Peter's, Via Aurelia Antica, 415, 00165 Roma RM, Italy

Event contact

Magdalena Penz


+44 207 307 0837