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Preparing for the 2018 EU-China Tourism Year | World Bridge Tourism Project

World Bridge Tourism is a project supported by the European Union, in order to increase the flows of visitors from China to the EU. World Bridge Tourism Shanghai was held in conjunction with ITB China on the 9th-10th May 2017 and World Bridge Tourism London will be taking place alongside Global European Marketplace on the 2nd-3rd November 2017. The programme combines a conference and a B2B workshop between tourism-related EU companies (particularly SMEs) and Chinese operators.
The project will be supported by an extensive programme of research and webinars aimed at increasing the understanding of the needs of Chinese visitors within the European tourism community. World Bridge Tourism will be the curtain raiser for a major initiative that will take place the following year: the 2018 EU–China Tourism Year. During that year an unprecedented level of attention will be paid to the growing importance of China as an origin market, and the changing preferences and behaviour patterns of Chinese visitors.


Applications for WBT are now closed. To express your interest in similar events taking place in 2018, you can register your profile on

WBT Webinar

If you're interested in learning more about the market, we invite you to join a free webinar which will offer practical advice and best practice examples for the Chinese outbound market, focusing particularly on European SME tourism service providers and on destination managers in destinations less frequented by the Chinese. 

Participants will get access to first-hand insights from a range of tourism experts and they will learn how to leverage their potential in the Chinese outbound market. Questions may be submitted before, during and after the webinar and COTRI's Prof. Dr. Arlt will be answering these during the Q&A session at the end of the webinar. 

When: Thursday, 21st September 2017 
Time: From 14:00 to 15:15 | GMT+1 
14:00 London || 15:00 Berlin || 16:00 Athens




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