Increasing profitability whilst not selling any additional inventory is just one of the benefits of revenue management
Revenue management is one of the most important disciplines to grasp in an industry such as travel that has a finite and perishable stock; finite because we cannot easily build more hotel rooms or increase flight seat capacity; perishable because once the flight has departed or the hotel stay date has passed, any unsold inventory has been irretrievably lost. It is not only vital to fill the rooms or seats but do so whilst at the same time achieving the maximum revenue possible giving the demand environment.
The science (some call it an art) of revenue management aims to address this. It examines a range of factors affecting demand to extrapolate pricing that will sell your fixed inventory to achieve maximum revenue.
For this Forum, we have assembled a team of revenue management experts who will talk about this discipline from the perspectives of airlines, tour operators and hoteliers.
Do we all have the same issues? Are there common solutions? Can one industry sector learn from another? Where does one start with revenue management? These are just some of the questions that will be addressed at the Forum. Come along and hear for yourself how you can make money for nothing.
This event is being held jointly between Travel Technology Initiative and ETOA - the European tourism association.
FREE to attend for ETOA members
Read more information here