Tourism in transition

A day of high-level discussion and networking for senior figures from the public and private sectors that want to step back from day-to-day management and take the long view on European tourism.

Since ETOA was founded in 1989, international visitor arrivals in Europe have grown at an average of 3.65% a year from 261.5 million in 1990 to 713 million in 2018. This is twice the rate of average EU GDP growth (1.81% from 1990 to 2017) and still over 50% of the global international arrivals total of 1.4 billion.*

The visitor economy has been a transformative economic force that has supported much-needed employment and helped to safeguard and restore Europe’s cultural heritage. It also competes for assets, space and resources. How to manage its growth and maximise mutual interest has become a central preoccupation for both destinations and industry.

‘Better tourism’, not more tourism, is a common cry – yet most European destinations would still welcome more business, and the scope for capacity optimisation is scarcely explored in some. The majority of delegates attending ETOA’s CityFair Conference, “Handling success: innovation in visitor management for destinations” voted for ‘A long-term integrated destination management strategy’ as the most important influencing factor in successful visitor management.

Join us in the beautiful surrounding of Lake Lucerne to take the long view of tourism in Europe. ETOA’s Summit in the Alps ‘Tourism in Transition’ is an opportunity to network among senior figures from both destinations and industry. We will hear from destination experts, academics and origin market specialists. New for this year’s event will be an expert-led interactive workshop designed to develop actionable policy and business ideas that will support a strategic shift to more sustainable tourism.

*Sources: UNWTO and World Bank

Why attend?

1 day programme

of high-level discussion and networking

100+ delegates

from top brands in the industry

Senior leaders

from the public and private sectors

Who is it for?

Senior figures from ETOA member companies, such as:

  • CEO, COO, CFO, CMO
  • Managing Director
  • President
  • Director
  • Head of department
  • Owner

Event open exclusively to ETOA members

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