Tourism in transition
A day of high-level discussion and networking for senior figures from the public and private sectors that want to step back from day-to-day management and take the long view on European tourism.
Since ETOA was founded in 1989, international visitor arrivals in Europe have grown at an average of 3.65% a year from 261.5 million in 1990 to 713 million in 2018. This is twice the rate of average EU GDP growth (1.81% from 1990 to 2017) and still over 50% of the global international arrivals total of 1.4 billion.*
The visitor economy has been a transformative economic force that has supported much-needed employment and helped to safeguard and restore Europe’s cultural heritage. It also competes for assets, space and resources. How to manage its growth and maximise mutual interest has become a central preoccupation for both destinations and industry.
‘Better tourism’, not more tourism, is a common cry – yet most European destinations would still welcome more business, and the scope for capacity optimisation is scarcely explored in some.
*Sources: UNWTO and World Bank
Who is it for?
Senior figures from ETOA member companies, such as:
- CEO, COO, CFO, CMO
- Managing Director
- Head of department
Event open exclusively to ETOA members