Attract, welcome and engage with Chinese individual travellers!
Our member EuroPass is the European leader in the implementation of Chinese digital solutions. They are both a digital communication agency and a payment solution provider, they aim to define and set up marketing and communication strategies targeting Chinese FIT.
They help brands with their strategy on Chinese platforms (WeChat, Weibo, Alibaba…) in order to connect Chinese travellers with the rest of the world.
Europass is present in Los Angeles, Barcelona, Paris, Milan, Casablanca, Lausanne, London, DubaÏ, Shenzhen and Shanghai, and provides:
- Communication and marketing solutions for Chinese travellers: they offer a strong knowledge of Chinese digital solutions (WeChat, Weibo, QQ, Dianping, Ctrip, Fliggy etc.) to support and guide companies in choosing their best strategy towards the Chinese market. They create and manage the accounts with regular posts along with advertising and KOL campaigns.
- A digital payment solution: They propose the leading Cloud Mobile Payment Platform that allows merchants to accept the full suite of Chinese Mobile Payment solutions, with WeChat Pay, Alipay and soon Union Pay Mobile QuickPass alongside an integrated tax-refund system.
- The “WeChat Experience”: They developed a mini-program within the WeChat system dedicated to Chinese travellers. The mini-program offers a geo-tracking practical travel guide and displays a front store to promote the local offer (retailers, touristic attractions, hotels, transportation companies…) of each destination.
EuroPass is the ideal partner for you if you are looking to target the 200 million of Chinese travellers expected in 2020. Thanks to their expertise in the Chinese market, they have already partnered with different tourist boards (Switzerland, France, Czech Republic), visitor attractions (Disneyland), hotels (Manotel, Hyatt, Fouquet, Hotel W…), transport operators (RATP, TMB, Trenitalia…) and retailers (Guerlain, la Vallée Village, LVMH, Santa Eulalia, Citadium…).