Tour operators, wholesalers, OTAs and other travel intermediaries that sell European destinations can join ETOA as buyers if their primary purpose is to source and engage with tourism products based in Europe.

The ETOA membership opens invaluable networking opportunities to your business, allows you to gain access to critical insights and information and contributes to the campaign for a better regulatory environment in Europe.

Connecting you to the right suppliers in the destinations you want to place your business

  • Develop new destinations and product thanks to ETOA’s portfolio of B2B workshops included in your membership
  • Access new suppliers through a fast expanding network of well established companies
  • Source and engage with the right partners through the ETOA Directory, Member Area and networking events

Supporting you with efficient product development, purchasing and cross-sales and marketing activity

  • Maximise your ROI with highly efficient time and cost-saving 1-day B2B supplier workshops
  • Strengthen your B2B strategy with exclusive access to our extensive contact base
  • Secure availability and rates with a wide range of European suppliers
  • Avoid seasonal dips in business by establishing long lasting business partnerships

Informing you of new trends, insights, regulations and changes

  • Make informed decisions with specialist seminars and webinars on the trends and legislation affecting your business
  • Access our library of research and presentations

“JacTravel has been an active member of ETOA since 2000. Our contracting teams meet a great range of new suppliers at ETOA workshops throughout the year. We can always rely on ETOA to keep us informed when new legislation or regulations could impact on our business and, crucially, its good to see the association lobbying so hard on these issues.”

Andrew Guthrie, Director of Customer Delivery and Contracting Groups Division at Jac Travel

“ETOA seminars and events have always been of extraordinary value to us. During workshops like GEM, for instance, we have the chance to meet the main players within the European touristic sector, to share commercial topics and discuss important themes about the growth of tourism in Europe.”

Claudio Bellinzona, Co-Founder & COO at Musement

ETOA membership exclusive benefits

Buyer membership

  • ETOA workshops and events are exclusively at no cost
  • Annual printed directory with member company listings
  • Attend GEM, our member exclusive workshop, at no cost
  • Further regional and international contracting workshops
  • Access to detailed contacts at each member company
  • Seminars and webinars on specialist topics
  • Co-exhibiting opportunities at major travel trade shows
  • Access to a list of free consultation hotlines
  • Opportunity to attend Working Group meetings on European operational matters
  • Opportunity to issue Tour Guide ID cards to contracted tour guides
  • Additional B2B marketing and sponsorship opportunities

B2B marketing introductory campaign

  • Tailored email marketing campaign to existing Members with your company name, logo, click through web link, main contact and company description
  • Your logo on the ETOA newsletter seen by over 4300 industry professional with click-through
  • Listing on the annual hard copy directory with your company name, logo, main contact, company description (application form received before 31st January)
  • ETOA logo for your marketing & communications activities and Membership certificate

Discuss your membership today


  • Explore membership benefits
  • Enquiry about categories and rates
  • Discover the opportunities

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