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About ETOA

The European tourism association was founded in 1989 by a group of tour operators who wanted representation in Europe

About ETOA

ETOA is the leading trade association for tour operators and suppliers with business in European destinations. Over 900 members contribute more than €12bn of business within Europe and include tour and online operators, intermediaries and wholesalers; European tourist boards, hotels, attractions and other tourism suppliers.

ETOA offers an unparalleled networking/contracting platform for tourism professionals organising B2B events (BIMHEM, City Fair, GEM).  The organisation provides advocacy support on a European level, high profile industry campaigns and B2B marketing representation opportunities; all in order to promote Europe as a number one tourism destination.

Meet the Team

The Secretariat, located in London, UK, and representation in Italy, Spain and France is responsible for the day-to-day running of the association's affairs, such as arrangements of committee meetings, events management and marketing, maintaining the website, and communicating with members. In addition, ETOA runs a number of Committees and has its own Constitution.

Please see below for a list of ETOA team, their contact details and responsibilities.

  • Tom Jenkins CEO
  • Jay Munro-Michell Senior Manager, Buyers & Travel Technology
  • Nick Greenfield Head of Tour Operator Relations
  • Sonia Wilson HR Manager
  • Serena Cossu Head of Event Operations
  • Paul Draper Digital Services Manager
  • Marta Garcia Market Manager, Spain
  • Tim Fairhurst Director of Policy
  • Linda Haydon Group Tourism Manager
  • Arran Wiltshire Head of Projects
  • Rachel Read Head of Communications
  • Slava Katai Membership Sales Executive
  • Róisín Donnelly Senior Manager, Suppliers & Partnerships
  • Joanne Cadier Sales Manager - ETOA Events
  • Ana Rodrigues Marketing Manager
  • Morgan-Hayley Bell PA to CEO and Office Manager
  • Alberto Valtellino Market Manager, Italy & Malta
  • Fabrizio Ajò Country Representative, Italy
  • Jorge Traver Country Representative, Spain
  • Martine Ainsworth-Wells Destination Engagement
  • Allan Edmondson Head of Transport
  • David Tarsh Public Relations Advisor
  • Silvia Striani Marketing Executive
  • Aliya Jivraj Country Representative, France