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About ETOA

The European tourism association was founded in 1989 by a group of tour operators who wanted representation in Europe

About ETOA

ETOA is the leading trade association for tour operators and suppliers with business in European destinations. Over 900 members contribute more than €12bn of business within Europe and include tour and online operators, intermediaries and wholesalers; European tourist boards, hotels, attractions and other tourism suppliers.

ETOA offers an unparalleled networking/contracting platform for tourism professionals organising B2B events (BIMHEM, City Fair, GEM).  The organisation provides advocacy support on a European level, high profile industry campaigns and B2B marketing representation opportunities; all in order to promote Europe as a number one tourism destination.

Meet the Team

The Secretariat, located in London, UK, and representation in Italy, Spain and France is responsible for the day-to-day running of the association's affairs, such as arrangements of committee meetings, events management and marketing, maintaining the website, and communicating with members. 

In addition, ETOA runs an Advisory Council and has its own Constitution.

Please see below for a list of ETOA team, their contact details and responsibilities.

  • Tom Jenkins CEO
  • Jay Munro-Michell Senior Manager, Buyers & Travel Technology
  • Sonia Wilson HR Manager
  • Paul Draper Digital Services Manager
  • Tim Fairhurst Director of Policy
  • Arran Wiltshire Head of Projects
  • Rachel Read Head of Communications
  • Róisín Donnelly Senior Manager, Suppliers & Partnerships
  • Morgan-Hayley Bell PA to CEO and Office Manager
  • Alberto Valtellino Senior Digital Marketing Manager
  • Jorge Traver Country Representative, Spain
  • Martine Ainsworth-Wells Destination Engagement
  • Silvia Striani Marketing Manager
  • Aliya Jivraj Country Representative, France
  • Karen Jensen Events Executive
  • Yamine Saadi Market Manager, France & Benelux
  • Adele Minniti Finance Manager
  • Colin Atkins Director of Membership
  • Sara Hoare Head of Event Management
  • Elisa Li China Specialist
  • Manuela Saccone Market Manager Italy, Malta
  • Karine Noel PET Project
  • Magdalena Penz Event Sales Manager