The annual European Tourism Summit in the Alps returns to Lucerne on the 10th October 2017. Now in its seventh year, the annual summit returns with morning and afternoon sessions, a discussion forum and networking reception.
Morning session – In it for the Long Haul
China and India remain notable growth markets for long-haul tourism to Europe but other Asian markets are developing fast. 2018 is the EU - China Tourism Year and ETOA is delivering an extensive programme of China-related events.
The Indian market has also evolved significantly, has service provision kept up with expectations and demand? Other source markets such as Indonesia, the Philippines and Malaysia are growing; established markets such as Japan remain very valuable. This session will take stock of what all of this means for European tourism.
Afternoon session – City Connectivity: Joining Up the Dots
Connectivity is all important when it comes to tourism, long-haul and intra-European. This session will look at various modes of transport and how they work together. We will be looking at the latest statistics that tell us much about who is travelling where and when.
The session will then focus on destination strategies and capacity management. As visitor numbers rise, how should destinations and industry best respond and collaborate so that tourism works for residents and visitors?
The event runs from 11am to 5pm and includes lunch and coffee breaks and will be followed by a networking drinks reception.
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