Search ETOA
Login

Destination Europe

ETOA campaign promoting Europe as a number one tourist destination produced from footage provided by members and free to share and use.

For the 2014 BBC/ETOA partnership the video’s theme is Europe as a shopping destination. The campaign again concentrates on promoting Europe to long haul markets (in particular Russia, China, Brazil, Indonesia, North America, Japan and the Middle East). 'Shop Europe' demonstrates different types of shopping experiences provided by European destinations such as: luxury brands, fashion, jewellery, souvenirs, local produce and Christmas Markets.

The 60 sec ‘Shop Europe’ video was aired 18th June on BBC World News channel with one TV spot at 10.30 pm. The commercial is viewable online outside Europe visible when people are looking at the BBC’s travel pages and searching for info about European destinations.

Contributors to "Let Europe Entertain you" video

For the 2015 BBC/ETOA partnership the video’s theme is Entertainment/European Tourism Attractions. Again, we will be concentrating on promoting Europe to long haul markets (in particular Russia, China, Brazil, US, Canada, Japan and the Middle East). Video demonstrates different aspects or entertainment: music, history, the art, sport, culture, shopping.

The 60 sec ‘Let Europe Entertain you’ video is viewable online outside Europe visible when people are looking at the BBC’s travel pages and searching for info about European destinations.

Contributors to "Shop Europe" video

At City Fair 2013, ETOA and BBC World News premiered a 60-second TV commercial launching a campaign promoting Europe as a destination. The video commercial was produced from footage provided by ETOA members showcasing how European destinations provide for ‘an unforgettable holiday’. Clips show the best of the history, arts and entertainment offered throughout the continent. It is an accessible commercial using seven languages and images of iconic European attractions.

Contributors to "Europe is the No1 Destination" video