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About ETOA

The European tourism association was founded in 1989 by a group of tour operators who wanted representation in Europe

About ETOA

ETOA is the leading trade association for tour operators and suppliers with business in European destinations. Over 900 members contribute more than €12bn of business within Europe and include tour and online operators, intermediaries and wholesalers; European tourist boards, hotels, attractions and other tourism suppliers.

ETOA offers an unparalleled networking/contracting platform for tourism professionals organising B2B events (BIMHEM, City Fair, GEM).  The organisation provides advocacy support on a European level, high profile industry campaigns and B2B marketing representation opportunities; all in order to promote Europe as a number one tourism destination.

Meet the Team

The Secretariat, located in London, UK, and representation in Italy, Spain and France is responsible for the day-to-day running of the association's affairs, such as arrangements of committee meetings, events management and marketing, maintaining the website, and communicating with members. In addition, ETOA runs a number of Committees and has its own Constitution.

Please see below for a list of ETOA team, their contact details and responsibilities.

  • Tom Jenkins CEO
  • Jay Munro-Michell Head of Commercial Development
  • Nick Greenfield Head of Tour Operator Relations
  • Sonia Wilson HR Manager
  • Serena Cossu Head of Events & Operations
  • Katia Novitskaya Senior Marketing Manager
  • Paul Draper Digital Services Manager
  • Marta Garcia Project Manager - Destination Spain
  • Tim Fairhurst Head of Strategy and Policy
  • Linda Haydon Group Tourism Manager
  • Arran Wiltshire Head of Marketing Operations
  • Rachel Read Head of Digital Trading
  • Slava Katai Membership Sales Executive
  • Róisín Donnelly Head of Accommodation Services
  • Joanne Cadier Sales Manager - ETOA Events
  • Ana Rodrigues Marketing Manager
  • Morgan-Hayley Bell PA to CEO and Office Manager
  • Alberto Valtellino Market Manager – Italy, Malta
  • Delphine Daubigney Events & Operations Manager
  • Fabrizio Ajò Country Representative, Italy
  • Jorge Traver Country Representative, Spain
  • Martine Ainsworth-Wells Head of European Destination Engagement
  • Allan Edmondson Head of Transport
  • David Tarsh Public Relations Advisor