ETOA Seminars

We organise a number of seminars on topics affecting the European travel industry. Attendance is free of charge for ETOA members - find out more about becoming a member here.
If you think a particular topic should be raised, please contact us.

RECENT SEMINARS:

With thanks to: Regency London - The Churchill	Venue:	Hyatt Regency London - The Churchill, 30 Portman Square, London W1H 7BH
With thanks to: Regency London - The Churchill	Seminar:	"Risky business!" Your clients put their trust in you; you trust your suppliers. Who is liable if things go wrong? Recent developments show that tour operator liability may extend to individual employees and agents. ETOA has invited experts in tourism law and insurance to lead a discussion about this core competence. Speakers included: - Alan Lumsden, Vantage Insurance - Laura Harcombe, Dawsons Solicitors Topics discussed ranged from contracting and liability to best practice on tour. To ensure we address your concerns, please complete this short survey The seminar took around one hour and was followed by a drinks reception.

VAT SEMINAR with with Saffery Champness
Topic:	Changes to VAT
Date:	10 September 2009
Start:	3.30pm for 4pm start
Venue:	Lion House, Red Lion Street, London, WC1R 4GB
The seminar will focus on changes to VAT as they affect those in travel. In particular, we will look at the place of supply of services and changes to TOMS in the UK for which 1 January next year is also the operative date. We will also cover any other topical developments relevant to travel businesses. We expect to know by the date of the seminar whether there will soon be a re-start in the negotiations for a completely new TOMS throughout the EU.
DOWNLOAD PRESENTATION

E-COMMERCE SEMINAR At Eyefortravel TDS 2009

Topic:	Website design ergonomics and search engine optimisation: How to optimise your online marketing and online presence
Date:	20 May 2009
Start:	9:45 am
Venue:	Business Design Centre, Islington, London, UK
Agenda: 9:45am: Introduction, Soren Langelund, COO, eWaterways Presentations: Alex Bainbridge, Managing Director, TourCMS Differences between travel agent and tour operator design Generating desire - making consumers want to buy your products Who are you? - the difference between brand and personality lead website design. Booking engine efficiency vs automation - why automation isn't the right goal for all tour operators< Website search vs accurate marketing - why marketing is more important to tour operators than it is to agents DOWNLOAD PRESENTATION Kostas Alekoglu, CEO, Social Media Ltd Brand vs. SEO in web design for travel Brand or SEO - user-driven or search engine-driven design? What the science says - eyetracking, bounce rate, conversion data Copywriting for branding and SEO Tricks and quick wins - CSS and common display issues DOWNLOAD PRESENTATION Giles Colborne, Managing Director, cxpartners Usability and online buying The usability of special offers - where travel companies go wrong Buying online - how do you turn browsers into buyers? The missing piece - why analytics and lab research aren't enough DOWNLOAD PRESENTATION ETOA members attending the seminar received a 25% discount on admission to the rest of the Eyefortravel conference, which runs from 19-20 May.