We organise a number of seminars on topics affecting the European travel
industry. Attendance is free of charge for ETOA members - find out
more about becoming a member
here.
If you think a particular topic should be raised, please
contact us.
UPCOMING SEMINARS:
2012 Briefing and Contractors Seminar - 20th September 2010, London
Europe: Open for Business? - 12th October 2010, Brussels
 From
2010, ETOA partners with Cvent, which provides registration software for event registration
and an event venue search network.
Click through to find out more.
UK Emergency Budget Briefing for Owners and Directors
Wednesday 30th June, 3.30pm-5.30pm, One Queen Anne's Gate, London SW1H 9BT
The UK Emergency Budget, announced on 22nd June, may be the most significant in a decade. ETOA have teamed up with Elman Wall, Business and Taxation Advisors specialising in travel, to offer an exclusive two-hour Budget Briefing for owners and directors of tour operators based in the UK. Two financial experts will cover what the Budget means to you and your company. This will be followed by a Q&A session, and a short drinks reception.
'Groups Mean Business', 11th May, Brussels. For more information, please see
the
Groups Mean Business event website.
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E-COMMERCE SEMINAR At Eyefortravel TDS 2009
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| Topic: |
Website design ergonomics and search engine optimisation: How to
optimise your online marketing and online presence |
| Date: |
20 May 2009 |
| Start: |
9:45 am |
| Venue: |
Business
Design Centre, Islington, London, UK |
| Agenda:
9:45am: Introduction, Soren Langelund, COO, eWaterways
Presentations:
Alex Bainbridge, Managing Director, TourCMS
Differences between travel agent and tour operator design
- Generating desire - making consumers want to buy your products
- Who are you? - the difference between brand and personality lead website design.
- Booking engine efficiency vs automation - why automation isn't the right
goal for all tour operators<
- Website search vs accurate marketing - why marketing is more important to
tour operators than it is to agents
DOWNLOAD PRESENTATION
Kostas Alekoglu, CEO, Social Media Ltd
Brand vs. SEO in web design for travel
- Brand or SEO - user-driven or search engine-driven design?
- What the science says - eyetracking, bounce rate, conversion data
- Copywriting for branding and SEO
- Tricks and quick wins - CSS and common display issues
DOWNLOAD PRESENTATION
Giles Colborne, Managing Director, cxpartners
Usability and online buying
- The usability of special offers - where travel companies go wrong
- Buying online - how do you turn browsers into buyers?
- The missing piece - why analytics and lab research aren't enough
DOWNLOAD PRESENTATION
ETOA members attending the seminar received a 25% discount on admission to the
rest of the Eyefortravel conference, which runs from 19-20 May.
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