Biography:

Jay Munro-Michell is Sales Manager for ETOA, with the responsibility of developing and expanding the membership base of tour operators and tourism suppliers. With a background in tour operations and group tour planning since 1999, Jay developed tour product and sales for several years at European tours specialist T4 Travel and gained further commercial business experience in Australia and New Zealand. Prior to his appointment at ETOA, Jay was Sales and Marketing Manager for Leisure Pass Group, where he worked with the European inbound travel trade, to increase sales of London and Paris Sightseeing Passes, as well as the Great British Heritage Pass in close co-operation with Visit Britain. Jay brings experience with hotel and attraction suppliers, together with a thorough understanding of tour operators needs in the online and brochured agent arenas.