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Agenda: |
The 2009 GEM Conference was held at Copthorne Tara Hotel,
London, Kensington.
The morning session of the annual conference gave a chance to hear about ETOA's
achievements and changes in 2009, and to discuss future plans for 2010. In
the afternoon there were two concurrent seminars: one on Group Tourism and
the other on Online Marketing and Ecommerce. These were focused on
the latest issues affecting the industry and examined best practice for the
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Morning Session |
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» Welcome by Stephen Lucas,
Conference Chairman
» 20 years of ETOA: the changing face of the industryMuch has changed in the world of travel since ETOA’s Arst steps
in 1989.The Internet, low-cost air travel and shifting consumer patterns, to name but a few, have
transformed business. Patrick Richards, Chairman of ETOA, reviews ETOA’s biggest year yet while Jack
Coronna, President of ETOA, considers the hazards and opportunities ahead.
» Europe: open for business? Europe remains the world’s most popular tourist destination but
its competitiveness is under threat. Tom Jenkins, Executive Director of ETOA, will highlight current
concerns including over-complicated visa rules and excessive entry taxes, and describe what action ETOA is
taking.
» Tax time bomb: 1st January 2010 will be a critical day for the travel industry.
Changes to the Tour Operators Margin Scheme (TOMS) and ‘supply of services’ come into effect. David Bennett
of Saffery Champness will look at the implications and provide an update on ETOA’s campaign to
influence planned reforms by the Spanish Presidency.
»Liberate
and Regulate: The Package Travel Directive, drafted in the 1980s, pre-dates
online booking and self-packaging consumers. 2010 will see the European Commission make detailed
proposals for its replacement. How will they balance the EUs
twin aims of market liberalisation and consumer protection? ETOA and its trade partners will continue to make strong representations
during the consultation period. Tim Fairhurst, ETOA’s Head of Group Tourism, will present the case for
light-touch regulation.
» View from America: The United States remains Europe’s largest inbound market and a
bellwether for the industry in general. Arnie Weissmann, Editor in Chief of Travel Weekly casts his expert eye over the
latest findings from brand new research.
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Evening Session |
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Group Tourism Seminar |
Online Marketing Seminar
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» Destination Europe: What are the logistical
obstacles to group tourism in European cities? Current concerns include
exclusion zones, coach access, permits and entrance fees. Dieter Hardt-Stremayr,
President of European Cities Marketing pleads for more partnership between
operators and city tourist boards. Simon Hillyer, Coaching Manager at Trafalgar
Tours provides a tour operator’s perspective and suggests that some cities are
their own worst enemies.
» Free speech now! Freedom to provide cultural information to
group tours remains problematic in some of Europe’s cities. Local practice in
implementing EU legislation varies. Chris Sandeman, CEO of Sandeman’s New Europe
has had his guides forced off the streets of Madrid. He shares his experience
there and in other cities, where they still work freely. Dino Costanza of
Costanza and Partners lends his experience of Italy to the debate and shows what
emerging destinations might learn.
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» Be good - they’re watching you Customer opinion on any organisation, good
and bad, is only a few clicks away. Do consumer websites really offer useful,
balanced information? Sara Nanda, Partnerships Manager at Tripadvisor will put
the case for this client-led revolution, explaining its influence on our travel
decisions. Sally Broom, CEO of Tripbod, will offer an alternative, expert-led
approach to providing consumers with the information they desire.
» Booking or looking? How a travel company uses its website for promotion and
selling is hugely influential. Various site designs and navigation serve
different purposes. Giles Colborne of CX Partners is at the cutting edge of
website technology. He will be joined by Alex Bainbridge of TourCMS, as they
discuss the need for more clarity and simplicity on travel websites in order to
optimise your online presence and avoid consumers switching off.
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